Insights

Learn the business behind the brand deal.

Practical breakdowns and frameworks on pitching, negotiation, partnership strategy and the commercial decisions creators face. Plain language, sourced examples, no hype.

Partnership breakdowns
Pitching and positioning
Creator marketing

Creator marketing Brand deal vs. strategic partnership. What's the difference? Why the way a collaboration starts shapes what you earn, what you control and how your audience sees it. 6 min read
Pitching and positioning What your creator pitch deck needs to tell a brand The six questions a strong deck answers, and the mistakes that get decks ignored. 7 min read
Partnership breakdowns What creators can learn from Marques Brownlee and Ridge How a 2020 collaboration grew into a board seat, an equity stake and a creative role. 5 min read
Pitching and positioning How to build a sponsor-ready concept from your audience's interests Find the moments your audience already shows up for and shape them into something a partner can buy. 6 min read

Learn the business behind the brand deal.

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