About
A corporate-tested partnership perspective, built for creators.
CBG Creators is the creator division of CBG Marketing. We're a founder-led strategic advisory firm with hands-on execution, bringing partnership expertise into a creator's existing team without replacing the people already in their corner.
The founder
Meet Idia Ogala.
“I bridge the gap between the creator community and global companies.”
Idia is a marketing director and content strategist based in New York. Over more than a decade in marketing, he's managed brand partnerships and product marketing at companies including the NBA, ESPN, Disney, DraftKings and Klarna, and directed campaign strategy for brands like AT&T, Netflix, Amazon and Coors Light.
Along the way he worked on strategy, campaigns and experiential moments with talent including Kevin Hart, JJ Redick, Joe Budden, Davido and Jaden Smith. He also kept advising creators directly, and found that work the most fulfilling of all.
CBG Creators takes what he learned inside global companies, from how big partnerships get negotiated to what brands look for in creator partners and how to build marketing platforms that sell, and puts it to work for creators. The goal is simple. Help creators understand their value, communicate it, and monetize without compromising what they stand for.
CBG Creators is founder-led. When we say “we,” we mean the firm, and Idia leads every engagement personally.
How we work
What working with us feels like
We listen first
Every engagement starts with what you want to build and what you won't compromise on.
Research before opinions
We look at your audience, your category and the brands you want before recommending anything.
Creative problem-solving
The best partnerships often come from an angle nobody has pitched yet.
Relationships over transactions
We'd rather help you build one partnership that lasts than ten that don't.
Your team stays your team
We work alongside you, your manager and your collaborators, not around them.
Technology as a research aid
We use modern tools, including AI, to research faster. The judgment and recommendations come from people.
Experience
Who we've worked for and with
Prior employers are companies Idia worked for. Collaborations include work from his corporate roles and from CBG engagements. A name here doesn't imply an endorsement.
Founder's prior employers
Campaign strategy for
Past collaborations
- Kevin Hart
- JJ Redick
- Jaden Smith
- Brooklyn Nets
- Complex
- Sephora
- Shade
Part of CBG Marketing
One family, different specialties.
CBG Marketing is the parent company behind CBG Creators and CBG Health, which helps independent healthcare providers build a trusted online presence. Each division has its own focus and the same standard.