CBG Creators Find Your Fit

Strategic Brand Partnerships for Creators Go Beyond the Brand Deal.

Your influence has value beyond the next sponsored post. We help creators turn that value into meaningful commercial opportunities through stronger positioning, smarter pitches, and strategic partnerships.

Find Your Fit Explore services
Davido at center court in Madison Square Garden holding a Knicks jersey with his name and the number 7
Davido × NY Knicks × CBG Creators (2024)

The opportunity

You've built the influence. Now make it work for you.

Creating great content is one thing. Turning that influence into the right commercial opportunity is another. When brands set the agenda, the money can be unpredictable, your value gets harder to defend, and the work of pitching falls on the same person making the content.

We help you clarify what you bring to the table, communicate it in terms companies understand, and pursue brand partnerships with greater confidence.

A camera on a tripod recording two people talking at a table in a sunlit studio

Why CBG Creators

Experience across every side of the partnership.

From the brand side to the creator side, we understand what it takes to move an idea from pitch to partnership.

  1. Brand side

    Inside companies building creator campaigns.

    • NBA
    • ESPN
    • Disney
    • DraftKings
    • Klarna

  2. Agency side

    Bridging teams, strategy, and execution.

    • AT&T
    • Netflix
    • Amazon
    • Coors Light
    • Foot Locker
    • Forever 21
    • Theory

  3. Creator side

    Supporting creators as they shape commercial opportunities.

    • Davido
    • The Joe Budden Podcast
    • Battle of Jollof
    • New York Knicks
    • New York Liberty

A logo here doesn't imply an endorsement. Meet Idia

Our philosophy

The 3 P’s of Creator Monetization.

Your influence can create value in more ways than one.

From brand collaborations to original products and platforms, we explore opportunities that make sense for you and your audience.

  • Travis Scott eating McDonald's fries beside Cactus Jack and McDonald's collaboration merch

    Partnerships

    Sponsorships, ambassadorships and long-term relationships.

    Travis Scott × McDonald’s

  • J. Cole seated on a basketball court wearing PUMA Dreamer sneakers

    Products

    Products you create, co-create or help bring to market.

    J. Cole × PUMA

  • The Dude Perfect crew with State Farm branding and an Overtime presented by State Farm sign

    Platforms

    Content, events and experiences that brands can support.

    Dude Perfect × State Farm

Industry inspiration only, not CBG Creators projects.

Our work

Real work. A wider perspective.

Every project is labeled with the role we played, so you know exactly what you're looking at.

  • Davido courtside at Madison Square Garden holding a Knicks jersey with his name
    Courtside at the Garden, 2024
  • Davido on the Madison Square Garden court with Knicks players OG Anunoby and Precious Achiuwa
    With OG Anunoby and Precious Achiuwa, 2024
  • Davido holding a custom New York Liberty jersey on a Brooklyn basketball court
    A custom New York Liberty jersey, 2025
  • Davido with Knicks guard Frank Ntilikina at Madison Square Garden
    With Frank Ntilikina, 2019
  • Davido with J. Cole and Trey Songz at Madison Square Garden
    With J. Cole and Trey Songz at the Garden, 2019
  • Davido cheering courtside at a Knicks game
    Courtside at the Garden, 2019

Creator-side cultural collaborations 2019–2025

Davido × NBA

New York Knicks, New York Liberty & NBA

Developed multi-year content marketing collaborations connecting Davido with the NBA, New York Knicks, and New York Liberty. Activations spanned player integrations, collaborative social content, on-court productions, NBA headquarters programming, and playoff promotions designed to connect basketball and music audiences.

  • Cultural partnerships
  • Content marketing
  • Audience development
  • The Joe Budden Podcast hosts recording on set
    The Joe Budden Podcast

Creator-side partnership strategy 2023–2025

The Joe Budden Podcast

Developed commercial partnership strategy, sponsor-facing pitch materials, integration concepts, and pricing frameworks to package monetization opportunities and support the podcast's brand partnership development.

  • Partnership strategy
  • Sponsorship packaging
  • Pitch development
  • DraftKings NBA playoffs offer creative featuring Kevin Hart
    DraftKings campaign

Brand-side, at DraftKings 2023–2024

Kevin Hart × DraftKings

Developed creative concepts and partnership activation workflows spanning broadcast, digital, out-of-home, social, and in-app channels. Integrations combined cultural brand storytelling with customer acquisition and engagement objectives.

  • Creative development
  • Integrated marketing
  • Acquisition campaigns
  • JJ Redick spinning a basketball in front of the DraftKings logo during a content shoot
    JJ Redick content shoot
  • JJ Redick's Game 3 picks shown inside the DraftKings app
    His picks inside the app, 2023 NBA Finals

Brand-side, at DraftKings 2023–2024

JJ Redick × DraftKings

Developed content briefs and coordinated partnership activations across television, radio, podcasts, social media, out-of-home, and in-app placements, supporting brand visibility, customer acquisition, and engagement.

  • Content strategy
  • Cross-channel integration
  • Partnership activation
  • The Battle of Jollof logo painted at center court, with Ghana and Nigeria flags on the wall
    Battle of Jollof, center court
  • A packed crowd surrounding the court during a Battle of Jollof game
    Carey Gabay Recreation Center
  • A player in a green jersey showing off a championship ring
    The championship ring
  • A performer rapping into a microphone on the court
    Live performance
  • A fan in a red knit hat celebrating on the court
  • Two guests in streetwear seated courtside
    Courtside
  • A guest courtside holding a Battle of Jollof cocktail cup
  • A smiling guest courtside holding a Battle of Jollof cocktail cup

Talent & cultural strategy 2025–2026

Battle of Jollof

Developed talent sourcing and outreach strategies targeting creators, VIPs, cultural tastemakers, and industry leaders. Managed prospect lists and supported content integrations involving event partners including Crown Royal, Wingstop, and Andscape.

  • Talent strategy
  • Influencer outreach
  • Partner integration

DraftKings projects reflect work completed while employed at DraftKings, prior to CBG Creators. These partnerships were not represented or brokered by CBG.

Ways to work together

Wherever you're stuck, there's a way forward.

Different goals call for different support. These aren't levels. Start wherever your next move is.

A printed Now, Next, Later roadmap on a desk beside a CBG Creators mug and a laptop

Creator Strategy Session

One conversation. A clearer next move.

Bring your pricing, pitching or partnership questions. We'll help you think them through and leave with a practical roadmap.

  • Real answers to your biggest questions
  • Clarity on your positioning and next steps
  • A written roadmap. Now, Next and Later

$49760 minutes

Book your Strategy Session
A laptop showing a sample CBG Creators pitch deck cover, with printed sample slides on the desk

Pitch Perfect

Make your value impossible to miss.

Custom partnership pitch materials that clearly communicate your value and help brands say yes.

  • Strategy, story and positioning
  • A custom deck built for your goals
  • Editable files, ready to use and adapt

Starting at $1,500

Request your Pitch Perfect quote
Two people talking over a laptop showing a sample partnership pipeline, next to a CBG Creators mug

Brand Partnerships for Hire

A partner to help move the opportunity forward.

Hands-on, project-based support to research, reach out, negotiate and advance partnerships.

  • Targeted brand research and outreach
  • Negotiation and partnership support
  • Project management through handoff

Project-basedCustom quote

Apply for partnership support

Find Your Fit

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Find Your Fit

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  3. Who are you?
  4. When do you want to move?

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